How to Use Artificial Intelligence in B2B Marketing
What exactly AI is? Half of us to know what is AI and surely don’t know how it will help in marketing? So first tell you what is and then we’ll talk about how it will help in marketing. AI is a branch of computer science. The goal of AI is to create a system that can work intelligently and independently. AI is a machine with the capability to solve problems that are usually done by us humans with our natural intelligence. Now how it helps in marketing.
AI and machine learning take us from one brain to thousands of brain Working simultaneously to help us answer business questions. The first step to using AI or machine learning for business is typically to know what question you need to ask. For example, how likely is that customers on our database to buy products? how much is this customer likely to buy this year? which one of our customer will stop buying our product soon? or even more recently what are the main personality traits of my Customers? Although AI and machine learning and like thousands of brains helping you inside a company to answer these question in real time all of these different questions.
Predictive analysis or future outcomes based on data. predictive analysis allows marketers and heads of growth to predict the customers time value to identify customers that are more likely to be loyal and of course to predict whether Elite has a good value or not. how much resources and time should I spend on each specific lead. it also allows us to predict how much a specific customer will be worth through their whole customer lifetime.
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